If audiences can’t easily distinguish you from your competitors then it’s time to step your game and start positioning your business to stand out on social media!
Here we are with some branding musts that will make your business easy to spot and impossible to forget.
Twitter is evolving as one of the most crucial channels for branding as its audiences are intellectual and savvy. A few of our clients are converting manifold on Twitter by religiously following the following best practices:
Now that you are done with branding, it’s time to get back all the audience who have previously shown interest in your products. This is when sustenance comes into the picture.
Here are some performance and sustenance best practices which will help you reclaim your lost clicks and conversions.
Note – These lists will be low in reach but will help you tab audiences who are well aware of your brand, which in turn will generate very healthy Conversion Rates and Cost Per Install.
Note – This will generate larger potential reach and volume at healthy cost as these audiences are similar to your acquired customers.
Note – Push them to payment gateway by sending them customised emails showcasing same/similar products.
Note – Show footwear ads to the ones who have visited footwear page in the past and so on.
This will increase ad relevancy and in turn will generate better conversion rates.
Authored by: Pratiksha Sinha | Manager – Business Strategy
Many thanks for helping people get the information they need. Good stuff as always. Keep up the great work!!!