Current Trends You Need to Know about the Indian E-Commerce Industry Blog

[31/01/17] Our Q3 2016 industry report on Indian E-Commerce trends is now live! View the full report here.

[25/10/16] Our Q2 2016 industry report on Google Shopping trends is now live! View the full report here.

India is a massive E-Commerce marketplace now with every age group comfortably transacting online – more often preferring shopping online instead of visiting offline stores for a bigger gamut of choices and offers. The West shops online 10X more than India, but then India has the world’s 2nd largest number of smartphones and growing!

E-Commerce industry is growing at an astounding rate in India and is expected to account for 1.61% of the global GDP by 2018. The Asia-Pacific region is currently the largest E-Commerce market in the world, surpassing Europe. While China continues to lead the race, the Indian E-Commerce Industry isn’t far behind. According to a report by Forrester,

To better understand the Indian market, we at put our mining caps on and started digging data from across:

  • 100+ retailer clients
  • 1.4+ million purchases
  • 2+ million transactions.

A first of its kind in India, this study is unique in its findings about the booming Indian E-Commerce industry. Online marketers of every size are benefiting from these findings, with the stats adding up to assist their online success stories.

The aim of this report was to bring an exhaustive set of data-driven insights to the online marketers and advertisers of the country, including the much-coveted customer’s perspective.

The Report for Q1 2016 uncovers:

1. Men in India shop 3X more than women!

Surprised? While women continue to dominate the in-store markets, men with disposable incomes have taken it upon themselves to play the larger role in online shopping.

2. Cash-On-Delivery (COD) remains the most preferred online payment method

We Indians love the Cash-On-Delivery option; it gives us more control over online transactions since we don’t have to pay until the product is at our doorstep. COD option during checkout has also been proven to boost impulse purchases.

3. 60% of online purchases happen during business hours. (9AM – 5PM)

This proven trend is a myth-buster, that shows how integral a part online shopping has become in our day-to-day lives. Marketers can use this fact to schedule their promotions across advertising channels accordingly.

Apart than these current trends, a section in our report is devoted to Insights on the best practices to use these trends, with expert tips.

For instance, now that we know of Indian men shopping more frequently than their fairer counterparts, retailers are recommended to tailor two different messaging strategies for the two separate genders.

Our research shows Click Through Rates (CTR) are higher for men when Ads have darker backgrounds with price-oriented messaging, among other amazingly relevant insights on our report.

If you want to know how you can improve your Conversions and not just Click Through Rates (CTR) check this out.

Marketers can readily use these suggestions to develop a deeper understanding of the industry and promote their businesses better.

The published report has garnered recognition and praise by renowned media houses including  The Economic Times, MediaNama and Inc42. With feedback from our valued clients, we have decided to make this a quarterly research, with the Q2 2016 edition coming up soon.

Until then, here is the Q1 version in all its glory, and a quick visual version below. We hope these serve you well!

current trends in indian ecommerce industry

Some Quick Facts about the Indian E-Commerce Industry


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We would love to hear back from you. If you have any queries related to this Industry report, feel free to start a discussion in the comment section!

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Ashutosh Cheulkar
Ashutosh currently leads Inbound Marketing at When he's not geeking about different ways to attract and engage users, you can find him on his couch binge watching movies or on the quest for gastronomical delight.


  • Tiya Agarwal says:

    Yes. True. And if you can’t afford or not interested to put up your products on ecommerce websites then atleast take some efforts and put up your business on some popular B2B portals like IndiaBizClub

  • Ajay Manic says:

    It’s Really True Words, This Report helped me a lot to get insight of Indian E-com Industry trends. And U guys are expressed every individual aspects well. If somebody looking for Best Combo Trends

  • Ganesh says:

    It is surprising to see that trends in India is still far behind in an industry which is growing at a tremendous pace. Ecommerce in many countries is now focused on technologies such as virtual reality, drone or bot delivery etc. A great example is Amazon GO. It is high time that eCommerce businesses in India (apart from the giants like Amazon & Flipkart) start realizing the importance of such technological advancements.

  • Saloni says:

    This blog was… how do I say it? Relevant!! Finally I have
    found something which helped me. Cheers!