Facebook Product Ads is a form of dynamic advertising that allows marketers to showcase a variety of their products to a wide audience.
With exciting features like multi-product advertising and audience clustering, this marketing sensation has become extensively popular among e-marketers.
In this post, we will walk you through the essential basics and steps to launch your first Facebook Product Ads!
Google pioneered this format with its Shopping Ads (also known as Product Listing Ads) and these have been around for some time now.
Here’s a quick way to get started with Google Shopping Ads if you haven’t already – Google Shopping Ads 101: How to get started.
In 2015, Facebook entered the paid advertising race and opened up its social media platform for advertising: Facebook Product Ads or Dynamic Product Ads (DPA) was their answer to Google’s Shopping Ads.
The first step for advertising on Facebook is to have a business manager account. Along with that, the steps listed below need to be followed in order to proceed with creating the campaign.
Once business manager and the rest is setup, you are ready to create your first Facebook product ads.
Follow these steps and you would be ready with your first Facebook Product Ads Campaign!
Facebook provides additional features that you might want to check out to get more ROI from your advertising dollars.
Multi Product Ads are a single ad unit having multiple product advertisements.
Each product will have
All these are available for monitoring via the tracking pixel.
The ads are seen in the user’s news feed and also have a carousel functionality,
A carousel is where the products rotate across the screen at the user’s swipe.
MPA come with the following benefits:
Starting 2015, Facebook opened up the Instagram platform for paid advertising and the results so far has been promising. Facebook allows you to simultaneously launch your Product ads on instagram from a unified Business Manager Account.
While MPAs are an effective way of advertising your products, retargeting provides an added boost and will take the performance a notch higher.
In retargeting, ads are shown to a set of people who have already visited or performed any kind of activity on your website.
You can create the set with any kind of activity a user has performed and target your ads accordingly.
If you aren’t using Dynamic remarketing you are losing out on a lot, especially if you’re an E-Commerce website.
Here’s how you can get started on Remarketing: Dynamic Remarketing (DRM) – A Must for E-Commerce
An important differentiator for Facebook is the access to user’s data like interests, demographics and images.
This very powerful data can be used by advertisers to create specific targeting such as people having a specific interest or belonging to a particular demography, thus adding granularity to audience targeting.
Facebook allows you to create a list of similar audiences as well to grow your targeted audience.
Here you can provide a set of interests or targeting parameters.
Facebook then creates a set of lookalikes where the audience has similar interest to the one that you have specified.
This is a must if you’re aiming to reach new audiences and grow your business.
You can also use Exclusion Functionality to further target your audience.
The Custom Audience pixel is so granular that it can include or exclude certain audiences. This function is particularly useful for advertisers who want to avoid targeting people who may not be relevant to their products.
These features and a host of other advanced tweaks make Facebook DPA a proven marketing tool for e-marketers (reports suggest healthy click and conversion rates) and a must have in their digital marketing mix.
OnlineSales.ai Product Ads Solutions leverage the Facebook Ad platform’s capabilities to the fullest.
This enables e-retailers to launch ROI optimized, captivating DPA campaigns which attract buyers that are genuinely interested.
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