Tag Archives: AdTech

Dynamically Retarget Your Shoppers with Responsive Display Ads

We’ve added the ability to create and optimize Responsive Display Ads with Dynamic Remarketing directly from the OnlineSales.ai platform. 😎 What does it solve? In our previous version, the users had very little control while designing their Google Display strategy, but all that changes with our latest update. Google Display campaigns can now be launched end-to-end from […]

Importance of Big Data and Analytics in eCommerce

Is Big Data just a passing trend or is it here to stay? With online commerce just 9% of the overall US Retail share, is Big Data even relevant for Retail businesses? Is my business Big Data ready? What does it mean to have a Big data mindset? In this article I’ll take a closer […]

E-Commerce Startups: Are You Making These 8 Disastrous Mistakes?

1995: “I want to invest in a business!” 2018: “I want to launch my own startup!” The word ‘startup’ has truly gained a cult status in India over the past few years. It’s for good reason that web-series like ‘Silicon Valley’ and ‘TVF Pitchers’ struck a chord with the youth. Contrary to social media and […]

Why AI is the Future of Marketing

Artificial Intelligence (AI) is not an alien term; it’s been around for years! There have also been many predictions of AI’s capabilities and future scope, but only recently has it seen a massive boom. The year 2016 is said to have been the biggest for AI. At the center of this claim is Google’s program […]

Why You Should Use Algorithmic Approach To Budget Management

What is Budget Management? Budget is the money a company is willing to set aside to accomplish its marketing objectives. Budget Management can be broken into 4 steps: forecasting, planning, execution and analysis. This can be extremely complex when we consider multiple moving parts of the marketing engine – channels/sub-channels, Ad types, campaigns types, categories […]