Tag Archives: advertising

Google PLA vs. Facebook DPA: The Ultimate E-Commerce Battle

Within today’s retail advertising landscape, Google and Facebook are the leading platforms for paid advertising. In this post, we look at both Google Product Ads and Facebook Dynamic Ads and provide a thorough picture to help you decide where you should invest your advertising budget. By understanding the reach, metrics and success rate of these […]

7 Features Your Next E-Commerce Marketing Platform Should Have

The E-Commerce industry is growing by the minute. With over 2 million eCommerce stores in the world battling it out to grab a shopper’s attention, E-Commerce Marketing has become more crucial than ever! When it comes to marketing, the general trend that I’ve seen is that most E-Commerce Business often opt for an Agency. This […]

Marketplace vs. Your Own Store vs. Social Selling

As you embark on your E-Commerce journey, many avenues keep calling out for your attention and they all seem equally tempting. At times it might make sense to do them all, but a learned approach is always better than basing your business on hearsay. There are multiple ways for you to grow your E-Commerce Business. […]

Top 9 Do’s and Don’ts of Email Marketing for E-Commerce Stores

“Email has an ability many channels don’t: Creating Valuable, Personal Touches – At Scale” – David Newman, Founder – Do It! Marketing In Spite of availability of various channels, Email still remains one of the most effective and cost-efficient tool of Marketing for E-Commerce Businesses. But, like every E-Commerce Marketing channel, it comes with a […]

OnlineSales.ai Named BigCommerce Certified Partner

Today, we are excited to announce our partnership with BigCommerce. OnlineSales.ai has been named a BigCommerce Certified Technology Partner, providing more than 50,000 BigCommerce customers access to OnlineSales.ai’s e-commerce marketing platform. Beginning today, BigCommerce customers can integrate OnlineSales.ai’s App through the BigCommerce App Marketplace. Ashish Mehta, CEO & Co-founder, at OnlineSales.ai “OnlineSales.ai is a first of its […]

E-Commerce Startups: Are You Making These 8 Disastrous Mistakes?

Updated: 5th February, 2019 1995: “I want to invest in a business!” 2018: “I want to launch my own startup!” The word ‘startup’ has truly gained a cult status in India over the past few years. It’s for good reason that web-series like ‘Silicon Valley’ and ‘TVF Pitchers’ struck a chord with the youth. Contrary […]

OnlineSales.ai’s Top 10 E-Commerce Marketing Stories of 2017

The online advertising industry saw dozens of exciting developments this year, but 2017 also brought with it new challenges to be overcome. It’s been an exciting year for our OnlineSales.ai Blog too! We’ve grown our community of blog subscribers i.e E-tailers and Digital marketers by over 300%! I’d like to thank each and every one […]

Google Attribution Modelling: Everything You Need To Know

What is an Attribution Model? According to Google An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. Alright! So this particular “search term” is very much “in market” these days in the marketing world and it’s quite fascinating to […]

Google Shopping Vs Amazon Sponsored Products: 10 Key Differences

Google Shopping Campaigns are fast becoming one of the most effective channels for advertisers and profitable channels for google. This is proven by the fact that nowadays marketers spend over 25% of their Google advertising budgets Google Shopping alone! Marketers Spend Over 25% of their Google Ad Budgets on Google Shopping! Click To Tweet Source: […]

Here’s Why AI in Performance Marketing is Here to Scale

“Anything that seems rote or mechanical, there is no reason for humans to do – it’s all going to go to AI.” -Dharmesh Shah, Co-founder, Hubspot There has been a lot of conversation and exchange of opinions on Artificial Intelligence especially in the wake of recent exchange of fury going on between Elon Musk and […]

DSA & DKI Campaigns: Common Mistakes You Should Avoid

Search ads are almost always the first ads to go live for any account. No other channel serves users with intent higher than search, which is why the internet is abundantly populated with literature about how to set up different types of search ads. However, as a wise man says, if there’s something equally important […]

5 Ways to Drive ROI with Customer Success

Customer Success is transformative and has gained significant importance over time, which is clearly evident when one looks at the Google Trends graph below. Great companies are focusing on mastering the ‘software’ part of Software as a Service, although, the new generation of great companies are recognising the need to emphasize on the ‘service’ implied […]

[Infographic] Current Trends in the Indian Apparel Industry

Festive season is just around the corner and Google has taken this opportunity to dive-deep into the most popular advertiser verticals to find out the latest emerging trends around the top 10 E-Commerce verticals in India.  They’ve summarised their research in an infographic that provides you with insights around: 1. Indian market trends 2. Device […]

10 Best Practices for Facebook Dynamic Product Ads

‘People don’t go to Facebook to make decisions, but to avoid making them!’ True, right? However, with the new ad format introduced by Facebook – Dynamic Product Ads (DPA), advertisers can now capture the users at their intent. Advertisers can now target specific groups of people with highly relevant ads that match where the user […]

App Installs: Interstitial Ads vs. Banner Ads

There are various channels you can use to drive app installs. Using the Google Display Network (GDN) is one of the popular ones in Performance Marketing. Today we take a look at Banner Ads & Interstitial Ads to see which one’s better. Image Ads on the Display Network Image ads on mobile devices are similar […]

Google Rolls Out Campaign Groups and Performance Targets for AdWords

Google has always been the first choice for business, when it comes to digital marketing. It has been the best source to make your business reach out to the right set of audience within a short period of time, efficiently through Google AdWords. AdWords provides powerful tools to help advertisers grow their business and is […]

Stop Wasting Your Money on Google AdWords

“Google AdWords is an unnecessary, expensive tool and one should never even think about using Google AdWords for growing their business. What’s the point of spending so much money, competing with 100 other brands, getting into a bidding war, increasing your CPCs and ultimately helping just Google to grow! There are so many amazing platforms […]

How to Make the Most of Google’s Expanded Text Ads

Google’s Expanded Text Ads have been at marketer’s disposal for a few months now and the overall feedback has been quite positive. While we have already covered Google’s Expanded Text Ads in our earlier blog post – this blog will serve as extension to it as we describe our experience with Google’s new ad format […]

Current E-Commerce Advertising Trends You Should Adopt!

E-Commerce Advertising trends are the general direction of where the industry is heading, and trends can vary in length from short to intermediate, to long term. In this article we’re going to focus more on Long-Term E-Commerce Advertising Trends which usually are higher rewarding when implemented correctly. Every year there are new E-Commerce Advertising Trends, it’s important businesses and […]

Google Shopping Ads 101: How to get started.

What is Google Shopping? Google Shopping, formerly Google Product Search, Google Products, Google Product Ads and Froogle, is a Google service which allows users to search for products on online shopping websites. Google Shopping Ads also known offer online marketers and e-retailers an excellent platform to showcase their products, reach out to their audience and […]

5 PPC Blogs You Can’t Afford to Miss!

PPC is evolving everyday with Google augmenting its ad network frequently to enhance better search for users and targeted advertising for brands. Given the fact that there are a lot of blogs and articles published around these by experts and influencers, it’s not very easy to miss a few of these updates. However the amount […]

Persona Based Keywords for Online Shopping

Search Marketers devote hours of research and study when determining keyword sets for new campaigns. Several “ideal” keyword grouping structures exist, each advocating a deeper level of segregation or, as we call it at OnlineSales.ai, “fine-graining”. Today we talk about keyword grouping based on user intent or Personas. What are Personas? Picture your average online […]