Tag Archives: AI

Importance of Big Data and Analytics in eCommerce

Is Big Data just a passing trend or is it here to stay? With online commerce just 9% of the overall US Retail share, is Big Data even relevant for Retail businesses? Is my business Big Data ready? What does it mean to have a Big data mindset? In this article I’ll take a closer […]

OnlineSales.ai Named BigCommerce Certified Partner

Today, we are excited to announce our partnership with BigCommerce. OnlineSales.ai has been named a BigCommerce Certified Technology Partner, providing more than 50,000 BigCommerce customers access to OnlineSales.ai’s e-commerce marketing platform. Beginning today, BigCommerce customers can integrate OnlineSales.ai’s App through the BigCommerce App Marketplace. Ashish Mehta, CEO & Co-founder, at OnlineSales.ai “OnlineSales.ai is a first of its […]

OnlineSales.ai’s Top 10 E-Commerce Marketing Stories of 2017

The online advertising industry saw dozens of exciting developments this year, but 2017 also brought with it new challenges to be overcome. It’s been an exciting year for our OnlineSales.ai Blog too! We’ve grown our community of blog subscribers i.e E-tailers and Digital marketers by over 300%! I’d like to thank each and every one […]

Google Attribution Modelling: Everything You Need To Know

What is an Attribution Model? According to Google An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. Alright! So this particular “search term” is very much “in market” these days in the marketing world and it’s quite fascinating to […]

Why One Dimensional Marketing Campaigns Are Killing Your Online Jewelry Sales

iPhone X is launched on Oct 27, retailing at $999. Long queues outside Apple retailers, online pre-orders is the usual order of the day for any iPhone launch. Tiffany’s recently launched the men’s Rose Gold Diamond ring, retailing at $1150. Last reported, there were no queues at Tiffany’s, or the internet wasn’t buzzing with pre-orders […]

To Budget or Not to Budget – The AI Perspective

Read-on if your marketing budget decisions give an impression of being based on Roulette wheel outcome. Read-on if your monthly marketing budgets are “locked” by channels. Read-on if you think AI is super cool and will help you deliver ROI against your spends. AI skeptics Read-on! Budgeting Decisions can be extremely complex when we consider […]

Here’s Why AI in Performance Marketing is Here to Scale

“Anything that seems rote or mechanical, there is no reason for humans to do – it’s all going to go to AI.” -Dharmesh Shah, Co-founder, Hubspot There has been a lot of conversation and exchange of opinions on Artificial Intelligence especially in the wake of recent exchange of fury going on between Elon Musk and […]

Why You Should Use Algorithmic Approach To Budget Management

What is Budget Management? Budget is the money a company is willing to set aside to accomplish its marketing objectives. Budget Management can be broken into 4 steps: forecasting, planning, execution and analysis. This can be extremely complex when we consider multiple moving parts of the marketing engine – channels/sub-channels, Ad types, campaigns types, categories […]

Writing Your Own Product Recommender? You Need To Read This First

Product recommender algorithms have (thankfully) moved past the Machine Learning/AI Hype curve in the past few years. There was a time when having a recommendation engine on your retail website was considered novel. Retailers and their data science team members spent a lot of time in understanding the maths behind popular product recommendation algorithms, and […]

Code Reviews in an Agile, Fast-Paced Environment

What is a Code Review? ? Code review is systematic examination (sometimes referred to as peer review) of computer source code. It is intended to find mistakes overlooked in software development, improving the overall quality of software. Code Reviews are a tricky minefield to navigate. Many developers (especially those fresh out of college) seem to have an inherent fear […]