Tag Archives: Big Data

Importance of Big Data and Analytics in eCommerce

Is Big Data just a passing trend or is it here to stay? With online commerce just 9% of the overall US Retail share, is Big Data even relevant for Retail businesses? Is my business Big Data ready? What does it mean to have a Big data mindset? In this article I’ll take a closer […]

Here’s Why AI in Performance Marketing is Here to Scale

“Anything that seems rote or mechanical, there is no reason for humans to do – it’s all going to go to AI.” -Dharmesh Shah, Co-founder, Hubspot There has been a lot of conversation and exchange of opinions on Artificial Intelligence especially in the wake of recent exchange of fury going on between Elon Musk and […]

Why AI is the Future of Marketing

Artificial Intelligence (AI) is not an alien term; it’s been around for years! There have also been many predictions of AI’s capabilities and future scope, but only recently has it seen a massive boom. The year 2016 is said to have been the biggest for AI. At the center of this claim is Google’s program […]

Writing Your Own Product Recommender? You Need To Read This First

Product recommender algorithms have (thankfully) moved past the Machine Learning/AI Hype curve in the past few years. There was a time when having a recommendation engine on your retail website was considered novel. Retailers and their data science team members spent a lot of time in understanding the maths behind popular product recommendation algorithms, and […]