Tag Archives: Budget Management

To Budget or Not to Budget – The AI Perspective

Read-on if your marketing budget decisions give an impression of being based on Roulette wheel outcome. Read-on if your monthly marketing budgets are “locked” by channels. Read-on if you think AI is super cool and will help you deliver ROI against your spends. AI skeptics Read-on! Budgeting Decisions can be extremely complex when we consider […]

Why AI is the Future of Marketing

Artificial Intelligence (AI) is not an alien term; it’s been around for years! There have also been many predictions of AI’s capabilities and future scope, but only recently has it seen a massive boom. The year 2016 is said to have been the biggest for AI. At the center of this claim is Google’s program […]

Why You Should Use Algorithmic Approach To Budget Management

What is Budget Management? Budget is the money a company is willing to set aside to accomplish its marketing objectives. Budget Management can be broken into 4 steps: forecasting, planning, execution and analysis. This can be extremely complex when we consider multiple moving parts of the marketing engine – channels/sub-channels, Ad types, campaigns types, categories […]