Tag Archives: E-commerce

Dynamically Retarget Your Shoppers with Responsive Display Ads

We’ve added the ability to create and optimize Responsive Display Ads with Dynamic Remarketing directly from the OnlineSales.ai platform. 😎 What does it solve? In our previous version, the users had very little control while designing their Google Display strategy, but all that changes with our latest update. Google Display campaigns can now be launched end-to-end from […]

Marketplace vs. Your Own Store vs. Social Selling

As you embark on your E-Commerce journey, many avenues keep calling out for your attention and they all seem equally tempting. At times it might make sense to do them all, but a learned approach is always better than basing your business on hearsay. There are multiple ways for you to grow your E-Commerce Business. […]

Google Attribution Modelling: Everything You Need To Know

What is an Attribution Model? According to Google An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. Alright! So this particular “search term” is very much “in market” these days in the marketing world and it’s quite fascinating to […]

How Cash on Delivery Fuelled E-Commerce Growth in India

What is Cash On Delivery? According to Wikipedia Cash on delivery (COD), is the sale of goods by mail order where payment is made on delivery rather than in advance. There are loads of Advantages to Cash on Delivery (COD) for both the consumer as well as the retailer. The customer does not need to […]