Tag Archives: ecommerce

7 Features Your Next E-Commerce Marketing Platform Should Have

The E-Commerce industry is growing by the minute. With over 2 million eCommerce stores in the world battling it out to grab a shopper’s attention, E-Commerce Marketing has become more crucial than ever! When it comes to marketing, the general trend that I’ve seen is that most E-Commerce Business often opt for an Agency. This […]

Importance of Big Data and Analytics in eCommerce

Is Big Data just a passing trend or is it here to stay? With online commerce just 9% of the overall US Retail share, is Big Data even relevant for Retail businesses? Is my business Big Data ready? What does it mean to have a Big data mindset? In this article I’ll take a closer […]

Marketplace vs. Your Own Store vs. Social Selling

As you embark on your E-Commerce journey, many avenues keep calling out for your attention and they all seem equally tempting. At times it might make sense to do them all, but a learned approach is always better than basing your business on hearsay. There are multiple ways for you to grow your E-Commerce Business. […]

Top 9 Do’s and Don’ts of Email Marketing for E-Commerce Stores

“Email has an ability many channels don’t: Creating Valuable, Personal Touches – At Scale” – David Newman, Founder – Do It! Marketing In Spite of availability of various channels, Email still remains one of the most effective and cost-efficient tool of Marketing for E-Commerce Businesses. But, like every E-Commerce Marketing channel, it comes with a […]

OnlineSales.ai Named BigCommerce Certified Partner

Today, we are excited to announce our partnership with BigCommerce. OnlineSales.ai has been named a BigCommerce Certified Technology Partner, providing more than 50,000 BigCommerce customers access to OnlineSales.ai’s e-commerce marketing platform. Beginning today, BigCommerce customers can integrate OnlineSales.ai’s App through the BigCommerce App Marketplace. Ashish Mehta, CEO & Co-founder, at OnlineSales.ai “OnlineSales.ai is a first of its […]

E-Commerce Startups: Are You Making These 8 Disastrous Mistakes?

1995: “I want to invest in a business!” 2018: “I want to launch my own startup!” The word ‘startup’ has truly gained a cult status in India over the past few years. It’s for good reason that web-series like ‘Silicon Valley’ and ‘TVF Pitchers’ struck a chord with the youth. Contrary to social media and […]

OnlineSales.ai’s Top 10 E-Commerce Marketing Stories of 2017

The online advertising industry saw dozens of exciting developments this year, but 2017 also brought with it new challenges to be overcome. It’s been an exciting year for our OnlineSales.ai Blog too! We’ve grown our community of blog subscribers i.e E-tailers and Digital marketers by over 300%! I’d like to thank each and every one […]

Google Attribution Modelling: Everything You Need To Know

What is an Attribution Model? According to Google An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. Alright! So this particular “search term” is very much “in market” these days in the marketing world and it’s quite fascinating to […]

Why One Dimensional Marketing Campaigns Are Killing Your Online Jewelry Sales

iPhone X is launched on Oct 27, retailing at $999. Long queues outside Apple retailers, online pre-orders is the usual order of the day for any iPhone launch. Tiffany’s recently launched the men’s Rose Gold Diamond ring, retailing at $1150. Last reported, there were no queues at Tiffany’s, or the internet wasn’t buzzing with pre-orders […]

To Budget or Not to Budget – The AI Perspective

Read-on if your marketing budget decisions give an impression of being based on Roulette wheel outcome. Read-on if your monthly marketing budgets are “locked” by channels. Read-on if you think AI is super cool and will help you deliver ROI against your spends. AI skeptics Read-on! Budgeting Decisions can be extremely complex when we consider […]

How to Beat The Amazon Black Friday Sale

Jump to Section Email Marketing Strategy for Black Friday Paid Campaign Strategy for Black Friday Social Media Strategy for Black Friday Website Optimizations for Black Friday Customer Service for Black Friday Millions of shoppers are anxiously waiting for one of the biggest days during the holiday season. Yes, The Black Friday Sale and Cyber Monday Sale. […]

Amazon Sponsored Products: The Essential Guide

So, you’re a seller on Amazon. You sell shoes. (or clothes or kitchenware etc.) You have created a product catalog that people would love to buy. The pricing is competitive. The shipping is all set. (Fulfilled by Amazon/Fulfilled by Merchant). You think, “Any moment now, I will be swamped with orders that I can barely […]

Here’s Why AI in Performance Marketing is Here to Scale

“Anything that seems rote or mechanical, there is no reason for humans to do – it’s all going to go to AI.” -Dharmesh Shah, Co-founder, Hubspot There has been a lot of conversation and exchange of opinions on Artificial Intelligence especially in the wake of recent exchange of fury going on between Elon Musk and […]

Why AI is the Future of Marketing

Artificial Intelligence (AI) is not an alien term; it’s been around for years! There have also been many predictions of AI’s capabilities and future scope, but only recently has it seen a massive boom. The year 2016 is said to have been the biggest for AI. At the center of this claim is Google’s program […]

5 Amazingly Productive E-Commerce Purchase Funnel Boosters

The E-Commerce industry across the globe is at an ever-competitive, crackling space. The fact that all the 3 giants in the domain (Amazon, Snapdeal and Flipkart) are operating at an annual cash burn of more than INR 3000 crores ($30bn), just to ride out the rivals, speaks for itself. If this is the ordeal of […]

How Cash on Delivery Fuelled E-Commerce Growth in India

What is Cash On Delivery? According to Wikipedia Cash on delivery (COD), is the sale of goods by mail order where payment is made on delivery rather than in advance. There are loads of Advantages to Cash on Delivery (COD) for both the consumer as well as the retailer. The customer does not need to […]

5 Ways to Drive ROI with Customer Success

Customer Success is transformative and has gained significant importance over time, which is clearly evident when one looks at the Google Trends graph below. Great companies are focusing on mastering the ‘software’ part of Software as a Service, although, the new generation of great companies are recognising the need to emphasize on the ‘service’ implied […]

The Inside Story: Ada Chikan Revives the Lost Art of Indian Chikankari Designs

The Founder-CEO of Ada Chikan, Rhea Punjabi, speaks of her journey! About Ada Chikan: Ada Chikan conceptualized art of chikankari on a different, albeit traditional platform. Till the time Ada ventured into a designer wear concept, Chikan was being produced and sold on ‘run of the mill’ basis. Ada brought together the finest artisans who with […]

10 Best Practices for Facebook Dynamic Product Ads

‘People don’t go to Facebook to make decisions, but to avoid making them!’ True, right? However, with the new ad format introduced by Facebook – Dynamic Product Ads (DPA), advertisers can now capture the users at their intent. Advertisers can now target specific groups of people with highly relevant ads that match where the user […]

Google Rolls Out Campaign Groups and Performance Targets for AdWords

Google has always been the first choice for business, when it comes to digital marketing. It has been the best source to make your business reach out to the right set of audience within a short period of time, efficiently through Google AdWords. AdWords provides powerful tools to help advertisers grow their business and is […]

Stop Wasting Your Money on Google AdWords

“Google AdWords is an unnecessary, expensive tool and one should never even think about using Google AdWords for growing their business. What’s the point of spending so much money, competing with 100 other brands, getting into a bidding war, increasing your CPCs and ultimately helping just Google to grow! There are so many amazing platforms […]

Google Dynamic Remarketing (DRM) – A Must for E-Commerce

Updated: 6/6/2018 Do you know that more than 90% of the people return from an e-commerce without converting from their 1st visit? On an average more than 49% of the people take at least 2 website visits before making a purchase! Online Shopping carts are abandoned over 70% of the times. Online Shopping carts are […]

Current E-Commerce Advertising Trends You Should Adopt!

E-Commerce Advertising trends are the general direction of where the industry is heading, and trends can vary in length from short to intermediate, to long term. In this article we’re going to focus more on Long-Term E-Commerce Advertising Trends which usually are higher rewarding when implemented correctly. Every year there are new E-Commerce Advertising Trends, it’s important businesses and […]

Current Trends You Need to Know about the Indian E-Commerce Industry

Updates: [31/01/17] Our Q3 2016 industry report on Indian E-Commerce trends is now live! View the full report here. [25/10/16] Our Q2 2016 industry report on Google Shopping trends is now live! View the full report here. India is a massive E-Commerce marketplace now with every age group comfortably transacting online – more often preferring […]

Mary Meeker’s Treasure and our 2 cents!

The 22nd Edition of Mary Meeker’s exhaustive and deeply educative learnings on all-things-Internet was released last week awaiting much anticipation. Steeped in the latest, most relevant statistics, it brings the digital world across the globe the most incredibly detailed insights into the key wins and losses of the year and what is working and not. […]

Digital Marketing on E-commerce Platforms Demystified

Update 24/4/2018 The past decade has seen an internet boom in conjunction with the emergence of online retail Markets have been flooded with websites providing products from each corner of the world, for shoppers of every wallet size. E-Tailers have stopped at nothing to turn user interfaces into engagement-centric, addictive, impulse-driving experiences through intelligently designed […]

Google Shopping Ads 101: How to get started.

What is Google Shopping? Google Shopping, formerly Google Product Search, Google Products, Google Product Ads and Froogle, is a Google service which allows users to search for products on online shopping websites. Google Shopping Ads also known offer online marketers and e-retailers an excellent platform to showcase their products, reach out to their audience and […]

Take Google Shopping to the Next Level : Image Optimization in E-Commerce

As Online Advertising Dollars in the Retail & eCommerce Vertical move towards more visually driven publishers like Facebook, Instagram, Google Shopping, Pinterest, etc; Image Optimization & Visuals play a significant role in driving the economics for retailers. 60%+ of the Ad Space on these channels get occupied by an image and hence the Image Optimization […]

Your eCommerce Store’s Golden Ticket : The Power of In site Search Visitors & Targeting Strategies

In the last few years, eCommerce websites have used a barrage of marketing strategies on paid and organic fronts to capture more visitors to their website. Be it top of the funnel awareness visitors to mid & bottom level remarketing strategies to existing users. All these coupled with content marketing, affiliates, social growth hacks & […]

Custom Reporting for Ad Creatives, Devices & App Installs

Custom Reporting for Ad Creatives, Devices & App Installs Canned Reports help you figure out new insights from slicing & dicing data across multiple dimensions & matrices. You can select the date range, the ad channels, dimensions & matrices & our system fetches analytics for all such ad creatives, devices & App installs ( if selected […]

OnlineSales.ai drives success with Facebook’s beta 10-link carousel ads

Facebook’s new beta 10-link Carousel ads promise faster time to benefit at 25% less cost. With more creative real-estate the carousel ads promotes your business front and center driving more conversions. As a preferred Facebook Partner, OnlineSales.ai can now launch a 10 Link Carousel Ads, where 10 images are uploaded, of which, 5 best images […]