Tag Archives: Facebook DPA

Google PLA vs. Facebook DPA: The Ultimate E-Commerce Battle

Within today’s retail advertising landscape, Google and Facebook are the leading platforms for paid advertising. In this post, we look at both Google Product Ads and Facebook Dynamic Ads and provide a thorough picture to help you decide where you should invest your advertising budget. By understanding the reach, metrics and success rate of these […]

10 Best Practices for Facebook Dynamic Product Ads

‘People don’t go to Facebook to make decisions, but to avoid making them!’ True, right? However, with the new ad format introduced by Facebook – Dynamic Product Ads (DPA), advertisers can now capture the users at their intent. Advertisers can now target specific groups of people with highly relevant ads that match where the user […]