Tag Archives: Facebook PPC Strategies

What in Facebook Ads Appeals to the Affluent Indian Audience?

Facebook claims that it can advertise to about 4 million affluent Indians. If you are a Facebook marketer, at some point, you have surely tried to target the Affluent Indians, online. Be it through selecting interests like ‘iOS users’ or ‘audience with Affinity for High Value Goods in India’ or ‘Frequent Business Travellers’ or ‘CXOs’ […]

[Infographic] Current Trends in the Indian Apparel Industry

Festive season is just around the corner and Google has taken this opportunity to dive-deep into the most popular advertiser verticals to find out the latest emerging trends around the top 10 E-Commerce verticals in India.  They’ve summarised their research in an infographic that provides you with insights around: 1. Indian market trends 2. Device […]

Best Branding and Sustenance Practices on Social Channels

If audiences can’t easily distinguish you from your competitors then it’s time to step your game and start positioning your business to stand out on social media! Here we are with some branding musts that will make your business easy to spot and impossible to forget. Reach and Frequency Ads Here you can block your ad […]

Scaling Holiday Facebook Ad Campaigns to 3X Traffic & Conversions with Real Market Insights

Take the festive season, intense competition from deep pocket players and a business where sales cycles are long and people prefer to touch and feel the merchandise, and you have a challenge that rivals nothing short of scaling the Alps. This post highlights solutions to a similar challenge from one of India’s largest jewellery brands that […]