Tag Archives: Google AdWords

Google Attribution Modelling: Everything You Need To Know

What is an Attribution Model? According to Google An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. Alright! So this particular “search term” is very much “in market” these days in the marketing world and it’s quite fascinating to […]

How to Beat The Amazon Black Friday Sale

Jump to Section Email Marketing Strategy for Black Friday Paid Campaign Strategy for Black Friday Social Media Strategy for Black Friday Website Optimizations for Black Friday Customer Service for Black Friday Millions of shoppers are anxiously waiting for one of the biggest days during the holiday season. Yes, The Black Friday Sale and Cyber Monday Sale. […]

Gmail Sponsored Promotions: How to Run a Successful GSP Campaign

What are Gmail Sponsored Promotions? ? Gmail Sponsored Promotions or Gmail Ads are interactive ads at the top of people’s inboxes. When someone clicks a collapsed Gmail Ad, it expands just like an email does. The expanded ad, which is the size of an email, can include images, video, or embedded forms. Available in all […]

The Inside Story: Ada Chikan Revives the Lost Art of Indian Chikankari Designs

The Founder-CEO of Ada Chikan, Rhea Punjabi, speaks of her journey! About Ada Chikan: Ada Chikan conceptualized art of chikankari on a different, albeit traditional platform. Till the time Ada ventured into a designer wear concept, Chikan was being produced and sold on ‘run of the mill’ basis. Ada brought together the finest artisans who with […]

Google Rolls Out Campaign Groups and Performance Targets for AdWords

Google has always been the first choice for business, when it comes to digital marketing. It has been the best source to make your business reach out to the right set of audience within a short period of time, efficiently through Google AdWords. AdWords provides powerful tools to help advertisers grow their business and is […]

Stop Wasting Your Money on Google AdWords

“Google AdWords is an unnecessary, expensive tool and one should never even think about using Google AdWords for growing their business. What’s the point of spending so much money, competing with 100 other brands, getting into a bidding war, increasing your CPCs and ultimately helping just Google to grow! There are so many amazing platforms […]

How to Make the Most of Google’s Expanded Text Ads

Google’s Expanded Text Ads have been at marketer’s disposal for a few months now and the overall feedback has been quite positive. While we have already covered Google’s Expanded Text Ads in our earlier blog post – this blog will serve as extension to it as we describe our experience with Google’s new ad format […]

Google Dynamic Remarketing (DRM) – A Must for E-Commerce

Updated: 6/6/2018 Do you know that more than 90% of the people return from an e-commerce without converting from their 1st visit? On an average more than 49% of the people take at least 2 website visits before making a purchase! Online Shopping carts are abandoned over 70% of the times. Online Shopping carts are […]

5 Best Practices For Brand Campaigns on Google AdWords

Updated: 6th July, 2017 What is the purpose of Brand Campaigns on Google Adwords? According to Google The purpose of a brand-engagement campaign is to build awareness of and positive associations with your company and its products and services. A customer can interact with your brand in a variety of ways, including watching videos, playing […]

Google Shopping Ads 101: How to get started.

What is Google Shopping? Google Shopping, formerly Google Product Search, Google Products, Google Product Ads and Froogle, is a Google service which allows users to search for products on online shopping websites. Google Shopping Ads also known offer online marketers and e-retailers an excellent platform to showcase their products, reach out to their audience and […]

Google Adwords Customer Match with Ecommerce Client Data Insights & 6 Best Practices

What is Google Adwords Customer Match Feature & Why all the Fuzz? Google rolled out its Customer Match feature in late September 2015, a much awaited ad targeting method in response to Facebook which drove tons of customer success stories around the same last year. Till now you could only create Remarketing Lists based on […]

5 PPC Blogs You Can’t Afford to Miss!

PPC is evolving everyday with Google augmenting its ad network frequently to enhance better search for users and targeted advertising for brands. Given the fact that there are a lot of blogs and articles published around these by experts and influencers, it’s not very easy to miss a few of these updates. However the amount […]

4 Reasons why we still love Dynamic Search Ads (and you should too!)

Recently in a coffee-time conversation with one of our account managers, we were casually discussing the reasons of success on a campaign we’re currently running. He was telling me how Dynamic Search Ads was key to the success of this AdWords campaign delivering an impressive performance. He went on to explain how one of the […]

Optimize Your CTRs With Negative Keywords

Often, when using broad and phrase match type keywords, your ads can show up on some less than desirable search terms. These search terms rarely result in clicks, thus reducing your click-through rate (CTR) and your quality scores. For cases like this, Negative keyword additions are great. They help you increase CTR, improve quality scores & […]