Tag Archives: google shopping

Dynamically Retarget Your Shoppers with Responsive Display Ads

We’ve added the ability to create and optimize Responsive Display Ads with Dynamic Remarketing directly from the OnlineSales.ai platform. 😎 What does it solve? In our previous version, the users had very little control while designing their Google Display strategy, but all that changes with our latest update. Google Display campaigns can now be launched end-to-end from […]

Google PLA vs. Facebook DPA: The Ultimate E-Commerce Battle

Within today’s retail advertising landscape, Google and Facebook are the leading platforms for paid advertising. In this post, we look at both Google Product Ads and Facebook Dynamic Ads and provide a thorough picture to help you decide where you should invest your advertising budget. By understanding the reach, metrics and success rate of these […]

Google Shopping Vs Amazon Sponsored Products: 10 Key Differences

Google Shopping Campaigns are fast becoming one of the most effective channels for advertisers and profitable channels for google. This is proven by the fact that nowadays marketers spend over 25% of their Google advertising budgets Google Shopping alone! Marketers Spend Over 25% of their Google Ad Budgets on Google Shopping!Click To Tweet Source: Onlinesales.ai […]

Google Dynamic Remarketing (DRM) – A Must for E-Commerce

Updated: 6/6/2018 Do you know that more than 90% of the people return from an e-commerce without converting from their 1st visit? On an average more than 49% of the people take at least 2 website visits before making a purchase! Online Shopping carts are abandoned over 70% of the times. Online Shopping carts are […]

Current Trends You Need to Know about the Indian E-Commerce Industry

Updates: [31/01/17] Our Q3 2016 industry report on Indian E-Commerce trends is now live! View the full report here. [25/10/16] Our Q2 2016 industry report on Google Shopping trends is now live! View the full report here. India is a massive E-Commerce marketplace now with every age group comfortably transacting online – more often preferring […]

Google Shopping Ads 101: How to get started.

What is Google Shopping? Google Shopping, formerly Google Product Search, Google Products, Google Product Ads and Froogle, is a Google service which allows users to search for products on online shopping websites. Google Shopping Ads also known offer online marketers and e-retailers an excellent platform to showcase their products, reach out to their audience and […]

Take Google Shopping to the Next Level : Image Optimization in E-Commerce

As Online Advertising Dollars in the Retail & eCommerce Vertical move towards more visually driven publishers like Facebook, Instagram, Google Shopping, Pinterest, etc; Image Optimization & Visuals play a significant role in driving the economics for retailers. 60%+ of the Ad Space on these channels get occupied by an image and hence the Image Optimization […]