Tag Archives: google

Dynamically Retarget Your Shoppers with Responsive Display Ads

We’ve added the ability to create and optimize Responsive Display Ads with Dynamic Remarketing directly from the OnlineSales.ai platform. 😎 What does it solve? In our previous version, the users had very little control while designing their Google Display strategy, but all that changes with our latest update. Google Display campaigns can now be launched end-to-end from […]

Google Shopping Vs Amazon Sponsored Products: 10 Key Differences

Google Shopping Campaigns are fast becoming one of the most effective channels for advertisers and profitable channels for google. This is proven by the fact that nowadays marketers spend over 25% of their Google advertising budgets Google Shopping alone! Marketers Spend Over 25% of their Google Ad Budgets on Google Shopping! Click To Tweet Source: […]

Gmail Sponsored Promotions: How to Run a Successful GSP Campaign

What are Gmail Sponsored Promotions? ? Gmail Sponsored Promotions or Gmail Ads are interactive ads at the top of people’s inboxes. When someone clicks a collapsed Gmail Ad, it expands just like an email does. The expanded ad, which is the size of an email, can include images, video, or embedded forms. Available in all […]

[Infographic] Current Trends in the Indian Apparel Industry

Festive season is just around the corner and Google has taken this opportunity to dive-deep into the most popular advertiser verticals to find out the latest emerging trends around the top 10 E-Commerce verticals in India.  They’ve summarised their research in an infographic that provides you with insights around: 1. Indian market trends 2. Device […]

Industry Report: Google Shopping Trends in India

In 2012, Google introduced a new type of search ad – a more visual and appealing, and one that would dominate search advertising across the globe in the years to come. Google Shopping Ads, previously known as Product Listing Ads is currently revolutionising search advertising across E-Commerce markets. The image format of the ad, its […]

How to Use Micro-Moments to Rediscover Content

In order to unlock the untapped potential of your brand and enhance its footprint, it is highly suggested to venture into Content driven marketing. As per Google, Mobile traffic is surging with every passing day and visitors wish to consume more and more content to educate themselves by what we call micro-moments. Please find below […]

App Installs: Interstitial Ads vs. Banner Ads

There are various channels you can use to drive app installs. Using the Google Display Network (GDN) is one of the popular ones in Performance Marketing. Today we take a look at Banner Ads & Interstitial Ads to see which one’s better. Image Ads on the Display Network Image ads on mobile devices are similar […]

Current Trends You Need to Know about the Indian E-Commerce Industry

Updates: [31/01/17] Our Q3 2016 industry report on Indian E-Commerce trends is now live! View the full report here. [25/10/16] Our Q2 2016 industry report on Google Shopping trends is now live! View the full report here. India is a massive E-Commerce marketplace now with every age group comfortably transacting online – more often preferring […]

Persona Based Keywords for Online Shopping

Search Marketers devote hours of research and study when determining keyword sets for new campaigns. Several “ideal” keyword grouping structures exist, each advocating a deeper level of segregation or, as we call it at OnlineSales.ai, “fine-graining”. Today we talk about keyword grouping based on user intent or Personas. What are Personas? Picture your average online […]