Tag Archives: Keywords

Persona Based Keywords for Online Shopping

Search Marketers devote hours of research and study when determining keyword sets for new campaigns. Several “ideal” keyword grouping structures exist, each advocating a deeper level of segregation or, as we call it at OnlineSales.ai, “fine-graining”. Today we talk about keyword grouping based on user intent or Personas. What are Personas? Picture your average online […]

Drive Cost-Effective Campaigns with Long-Tail Keywords

The basic accounting equation dictates: Assets = Liabilities + Owners’ Equity. In the Google Adwords world, this translates to: Keyword Ad Rank = Keyword Quality Score x Keyword Bid Price (CPC) Simply put, higher the Quality Score, higher is your Ad rank and at a lower CPC. While there are a number of factors that […]