Tag Archives: PLA

Take Google Shopping to the Next Level : Image Optimization in E-Commerce

As Online Advertising Dollars in the Retail & eCommerce Vertical move towards more visually driven publishers like Facebook, Instagram, Google Shopping, Pinterest, etc; Image Optimization & Visuals play a significant role in driving the economics for retailers. 60%+ of the Ad Space on these channels get occupied by an image and hence the Image Optimization […]

Google Shopping Campaigns – Are you doing it right?

Google Shopping Campaigns are like icebergs – the surface looks simple to get started with: just upload your products catalog, create a Shopping Campaign and you are good to go! But the real work (and pain) starts after you have completed this. The way you treat your products, how you optimize their details, and what […]