What is an Attribution Model? According to Google An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. Alright! So this particular “search term” is very much “in market” these days in the marketing world and it’s quite fascinating to […]
Jump to Section Email Marketing Strategy for Black Friday Paid Campaign Strategy for Black Friday Social Media Strategy for Black Friday Website Optimizations for Black Friday Customer Service for Black Friday Millions of shoppers are anxiously waiting for one of the biggest days during the holiday season. Yes, The Black Friday Sale and Cyber Monday Sale. […]
So, you’re a seller on Amazon. You sell shoes. (or clothes or kitchenware etc.) You have created a product catalog that people would love to buy. The pricing is competitive. The shipping is all set. (Fulfilled by Amazon/Fulfilled by Merchant). You think, “Any moment now, I will be swamped with orders that I can barely […]
What are Gmail Sponsored Promotions? ? Gmail Sponsored Promotions or Gmail Ads are interactive ads at the top of people’s inboxes. When someone clicks a collapsed Gmail Ad, it expands just like an email does. The expanded ad, which is the size of an email, can include images, video, or embedded forms. Available in all […]
Search ads are almost always the first ads to go live for any account. No other channel serves users with intent higher than search, which is why the internet is abundantly populated with literature about how to set up different types of search ads. However, as a wise man says, if there’s something equally important […]
The Founder-CEO of Ada Chikan, Rhea Punjabi, speaks of her journey! About Ada Chikan: Ada Chikan conceptualized art of chikankari on a different, albeit traditional platform. Till the time Ada ventured into a designer wear concept, Chikan was being produced and sold on ‘run of the mill’ basis. Ada brought together the finest artisans who with […]
Google has always been the first choice for business, when it comes to digital marketing. It has been the best source to make your business reach out to the right set of audience within a short period of time, efficiently through Google AdWords. AdWords provides powerful tools to help advertisers grow their business and is […]
“Google AdWords is an unnecessary, expensive tool and one should never even think about using Google AdWords for growing their business. What’s the point of spending so much money, competing with 100 other brands, getting into a bidding war, increasing your CPCs and ultimately helping just Google to grow! There are so many amazing platforms […]
Google’s Expanded Text Ads have been at marketer’s disposal for a few months now and the overall feedback has been quite positive. While we have already covered Google’s Expanded Text Ads in our earlier blog post – this blog will serve as extension to it as we describe our experience with Google’s new ad format […]
Updated: 6/6/2018 Do you know that more than 90% of the people return from an e-commerce without converting from their 1st visit? On an average more than 49% of the people take at least 2 website visits before making a purchase! Online Shopping carts are abandoned over 70% of the times. Online Shopping carts are […]
What is Google Shopping? Google Shopping, formerly Google Product Search, Google Products, Google Product Ads and Froogle, is a Google service which allows users to search for products on online shopping websites. Google Shopping Ads also known offer online marketers and e-retailers an excellent platform to showcase their products, reach out to their audience and […]
In this highly competitive E-Commerce space, there is a very high cost of acquiring new audience using PPC channels. With the client’s majority investments targeted towards getting more new customers to the website, customer retention doesn’t really get much focus. Hence, remarketing strategies focusing on audience buckets are deprioritized. Going by the simple 80-20 rule, 80% […]
Apart from the long going debate on whether PPC is actually a good channel to spend; no matter what you sell the power of PPC just cannot be ignored. Whether you are into something as common as shoes and clothes or something offbeat like industrial goods, you can always figure a way to reach the […]
PPC is evolving everyday with Google augmenting its ad network frequently to enhance better search for users and targeted advertising for brands. Given the fact that there are a lot of blogs and articles published around these by experts and influencers, it’s not very easy to miss a few of these updates. However the amount […]
Often, when using broad and phrase match type keywords, your ads can show up on some less than desirable search terms. These search terms rarely result in clicks, thus reducing your click-through rate (CTR) and your quality scores. For cases like this, Negative keyword additions are great. They help you increase CTR, improve quality scores & […]
Search Marketers devote hours of research and study when determining keyword sets for new campaigns. Several “ideal” keyword grouping structures exist, each advocating a deeper level of segregation or, as we call it at OnlineSales.ai, “fine-graining”. Today we talk about keyword grouping based on user intent or Personas. What are Personas? Picture your average online […]
The basic accounting equation dictates: Assets = Liabilities + Owners’ Equity. In the Google Adwords world, this translates to: Keyword Ad Rank = Keyword Quality Score x Keyword Bid Price (CPC) Simply put, higher the Quality Score, higher is your Ad rank and at a lower CPC. While there are a number of factors that […]