Editorial Staff | June 8, 2018
We’ve added the ability to create and optimize Responsive Display Ads with Dynamic Remarketing directly from the OnlineSales.ai platform. 😎 What does it solve? In our previous version, the users had very little control while designing their Google Display strategy, but all that changes with our latest update. Google Display campaigns can now be launched end-to-end from […]
Editorial Staff | May 31, 2018
Within today’s retail advertising landscape, Google and Facebook are the leading platforms for paid advertising. In this post, we look at both Google Product Ads and Facebook Dynamic Ads and provide a thorough picture to help you decide where you should invest your advertising budget. By understanding the reach, metrics and success rate of these […]
Shubhankar Bhagwat | August 9, 2016
Updated: 6/6/2018 Do you know that more than 90% of the people return from an e-commerce without converting from their 1st visit? On an average more than 49% of the people take at least 2 website visits before making a purchase! Online Shopping carts are abandoned over 70% of the times. Online Shopping carts are […]
Editorial Staff | February 9, 2016
In this highly competitive E-Commerce space, there is a very high cost of acquiring new audience using PPC channels. With the client’s majority investments targeted towards getting more new customers to the website, customer retention doesn’t really get much focus. Hence, remarketing strategies focusing on audience buckets are deprioritized. Going by the simple 80-20 rule, 80% […]