Tag Archives: RLSA

4 E-Commerce Remarketing Strategies to Optimize ROI

In this highly competitive E-Commerce space, there is a very high cost of acquiring new audience using PPC channels. With the client’s majority investments targeted towards getting more new customers to the website, customer retention doesn’t really get much focus. Hence, remarketing strategies focusing on audience buckets are deprioritized. Going by the simple 80-20 rule, 80% […]