Tag Archives: Search Engine Marketing

Dynamically Retarget Your Shoppers with Responsive Display Ads

We’ve added the ability to create and optimize Responsive Display Ads with Dynamic Remarketing directly from the OnlineSales.ai platform. 😎 What does it solve? In our previous version, the users had very little control while designing their Google Display strategy, but all that changes with our latest update. Google Display campaigns can now be launched end-to-end from […]

Google Attribution Modelling: Everything You Need To Know

What is an Attribution Model? According to Google An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. Alright! So this particular “search term” is very much “in market” these days in the marketing world and it’s quite fascinating to […]

Why AI is the Future of Marketing

Artificial Intelligence (AI) is not an alien term; it’s been around for years! There have also been many predictions of AI’s capabilities and future scope, but only recently has it seen a massive boom. The year 2016 is said to have been the biggest for AI. At the center of this claim is Google’s program […]

Gmail Sponsored Promotions: How to Run a Successful GSP Campaign

What are Gmail Sponsored Promotions? ? Gmail Sponsored Promotions or Gmail Ads are interactive ads at the top of people’s inboxes. When someone clicks a collapsed Gmail Ad, it expands just like an email does. The expanded ad, which is the size of an email, can include images, video, or embedded forms. Available in all […]

DSA & DKI Campaigns: Common Mistakes You Should Avoid

Search ads are almost always the first ads to go live for any account. No other channel serves users with intent higher than search, which is why the internet is abundantly populated with literature about how to set up different types of search ads. However, as a wise man says, if there’s something equally important […]

The Inside Story: Ada Chikan Revives the Lost Art of Indian Chikankari Designs

The Founder-CEO of Ada Chikan, Rhea Punjabi, speaks of her journey! About Ada Chikan: Ada Chikan conceptualized art of chikankari on a different, albeit traditional platform. Till the time Ada ventured into a designer wear concept, Chikan was being produced and sold on ‘run of the mill’ basis. Ada brought together the finest artisans who with […]

Optimize Your CTRs With Negative Keywords

Often, when using broad and phrase match type keywords, your ads can show up on some less than desirable search terms. These search terms rarely result in clicks, thus reducing your click-through rate (CTR) and your quality scores. For cases like this, Negative keyword additions are great. They help you increase CTR, improve quality scores & […]