Tag Archives: SEM

OnlineSales.ai Named BigCommerce Certified Partner

Today, we are excited to announce our partnership with BigCommerce. OnlineSales.ai has been named a BigCommerce Certified Technology Partner, providing more than 50,000 BigCommerce customers access to OnlineSales.ai’s e-commerce marketing platform. Beginning today, BigCommerce customers can integrate OnlineSales.ai’s App through the BigCommerce App Marketplace. Ashish Mehta, CEO & Co-founder, at OnlineSales.ai “OnlineSales.ai is a first of its […]

OnlineSales.ai’s Top 10 E-Commerce Marketing Stories of 2017

The online advertising industry saw dozens of exciting developments this year, but 2017 also brought with it new challenges to be overcome. It’s been an exciting year for our OnlineSales.ai Blog too! We’ve grown our community of blog subscribers i.e E-tailers and Digital marketers by over 300%! I’d like to thank each and every one […]

Google Attribution Modelling: Everything You Need To Know

What is an Attribution Model? According to Google An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. Alright! So this particular “search term” is very much “in market” these days in the marketing world and it’s quite fascinating to […]

How to Beat The Amazon Black Friday Sale

Jump to Section Email Marketing Strategy for Black Friday Paid Campaign Strategy for Black Friday Social Media Strategy for Black Friday Website Optimizations for Black Friday Customer Service for Black Friday Millions of shoppers are anxiously waiting for one of the biggest days during the holiday season. Yes, The Black Friday Sale and Cyber Monday Sale. […]

Gmail Sponsored Promotions: How to Run a Successful GSP Campaign

What are Gmail Sponsored Promotions? ? Gmail Sponsored Promotions or Gmail Ads are interactive ads at the top of people’s inboxes. When someone clicks a collapsed Gmail Ad, it expands just like an email does. The expanded ad, which is the size of an email, can include images, video, or embedded forms. Available in all […]

DSA & DKI Campaigns: Common Mistakes You Should Avoid

Search ads are almost always the first ads to go live for any account. No other channel serves users with intent higher than search, which is why the internet is abundantly populated with literature about how to set up different types of search ads. However, as a wise man says, if there’s something equally important […]

Google Shopping Ads 101: How to get started.

What is Google Shopping? Google Shopping, formerly Google Product Search, Google Products, Google Product Ads and Froogle, is a Google service which allows users to search for products on online shopping websites. Google Shopping Ads also known offer online marketers and e-retailers an excellent platform to showcase their products, reach out to their audience and […]

5 PPC Blogs You Can’t Afford to Miss!

PPC is evolving everyday with Google augmenting its ad network frequently to enhance better search for users and targeted advertising for brands. Given the fact that there are a lot of blogs and articles published around these by experts and influencers, it’s not very easy to miss a few of these updates. However the amount […]

Optimize Your CTRs With Negative Keywords

Often, when using broad and phrase match type keywords, your ads can show up on some less than desirable search terms. These search terms rarely result in clicks, thus reducing your click-through rate (CTR) and your quality scores. For cases like this, Negative keyword additions are great. They help you increase CTR, improve quality scores & […]

Persona Based Keywords for Online Shopping

Search Marketers devote hours of research and study when determining keyword sets for new campaigns. Several “ideal” keyword grouping structures exist, each advocating a deeper level of segregation or, as we call it at OnlineSales.ai, “fine-graining”. Today we talk about keyword grouping based on user intent or Personas. What are Personas? Picture your average online […]

Drive Cost-Effective Campaigns with Long-Tail Keywords

The basic accounting equation dictates: Assets = Liabilities + Owners’ Equity. In the Google Adwords world, this translates to: Keyword Ad Rank = Keyword Quality Score x Keyword Bid Price (CPC) Simply put, higher the Quality Score, higher is your Ad rank and at a lower CPC. While there are a number of factors that […]