Tag Archives: social advertising

How to Beat The Amazon Black Friday Sale

Jump to Section Email Marketing Strategy for Black Friday Paid Campaign Strategy for Black Friday Social Media Strategy for Black Friday Website Optimizations for Black Friday Customer Service for Black Friday Millions of shoppers are anxiously waiting for one of the biggest days during the holiday season. Yes, The Black Friday Sale and Cyber Monday Sale. […]

What in Facebook Ads Appeals to the Affluent Indian Audience?

Facebook claims that it can advertise to about 4 million affluent Indians. If you are a Facebook marketer, at some point, you have surely tried to target the Affluent Indians, online. Be it through selecting interests like ‘iOS users’ or ‘audience with Affinity for High Value Goods in India’ or ‘Frequent Business Travellers’ or ‘CXOs’ […]

The Inside Story: Ada Chikan Revives the Lost Art of Indian Chikankari Designs

The Founder-CEO of Ada Chikan, Rhea Punjabi, speaks of her journey! About Ada Chikan: Ada Chikan conceptualized art of chikankari on a different, albeit traditional platform. Till the time Ada ventured into a designer wear concept, Chikan was being produced and sold on ‘run of the mill’ basis. Ada brought together the finest artisans who with […]

10 Best Practices for Facebook Dynamic Product Ads

‘People don’t go to Facebook to make decisions, but to avoid making them!’ True, right? However, with the new ad format introduced by Facebook – Dynamic Product Ads (DPA), advertisers can now capture the users at their intent. Advertisers can now target specific groups of people with highly relevant ads that match where the user […]

10 Quick Tips to Conquer Social Media Advertising This Festive Season!

Updated: 17th August, 2017 It’s time for all business owners to acknowledge the truth; social media advertising is here to stay – and it’s getting bigger and better every day. With super accurate targeting, it’s even more useful than ever. But one must never get carried away and follow the race. Instead, sit back and […]

Best Branding and Sustenance Practices on Social Channels

If audiences can’t easily distinguish you from your competitors then it’s time to step your game and start positioning your business to stand out on social media! Here we are with some branding musts that will make your business easy to spot and impossible to forget. Reach and Frequency Ads Here you can block your ad […]