Tag Archives: Tips

Google Attribution Modelling: Everything You Need To Know

What is an Attribution Model? According to Google An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. Alright! So this particular “search term” is very much “in market” these days in the marketing world and it’s quite fascinating to […]

5 Ways to Drive ROI with Customer Success

Customer Success is transformative and has gained significant importance over time, which is clearly evident when one looks at the Google Trends graph below. Great companies are focusing on mastering the ‘software’ part of Software as a Service, although, the new generation of great companies are recognising the need to emphasize on the ‘service’ implied […]

5 Best Practices For Brand Campaigns on Google AdWords

Updated: 6th July, 2017 What is the purpose of Brand Campaigns on Google Adwords? According to Google The purpose of a brand-engagement campaign is to build awareness of and positive associations with your company and its products and services. A customer can interact with your brand in a variety of ways, including watching videos, playing […]