Predictive SKU selection
At OnlineSales.ai we help eTailers understand their best performing products through a simple score. This score acts as a predictor of the SKU’s performance & helps you decide which SKUs will get you the greatest ROI. This score is calculated on the basis of 50+ variables like Industry performance, Seasonality, Past click-through rate (CTR), Past CTR of a display URL, Landing page quality, Geographic performance, Performance of an ad based on targeted devices and so on.
Don’t have time to look into your campaigns and login to the dashboard every day? Don’t worry – our algorithms are constantly monitoring your campaigns and mining improvements on a real-time basis. These performance optimizations are sent to you and with 1-click you can make those changes to your campaigns.
Real-time SKU level bidding
With OnlineSales.ai SKU level bidding is determined on several factors like: campaign budget, SKU price, industry benchmarks on CPA, ROAS etc. Our platform splits out your product feed as finely as possible, right down to the individual SKU. This way, we can give each SKU a customised CPC bid that it needs and deserves.
Automated budget allocation
Budgeting Decisions can be extremely complex when we consider multiple moving parts of the marketing engine – channels/sub-channels, Ad types, campaigns types, categories of products, transaction volumes, attribution models. At OnlineSales.ai we have carefully tuned our budget optimization algorithms based on the experience of thousands of marketing campaigns.
Smart & Beautiful Creatives
OnlineSales.ai enhances each product image in your catalog by analyzing & optimizing for product color, background color, white-space in the product shot – to name a few.
Easy A/B Testing
A/B testing different creatives is done in the most scientific manner at OnlineSales.ai – by testing individual image components & messaging components.
OnlineSales.ai avoids ad creative fatigue (over exposure of an ad to the same set of users) by intelligently rotating different products, images and messaging – thereby increasing CTRs by over 40%.