Each phase concentrated on various targeting techniques identifying the best drivers, all while maintaining a healthy Cost per Transaction. Different ad types on Facebook allowed us to reach particular cohorts. Once the target audience had been captivated, OnlineSales.ai went on to experiment with ad messages for each of them.
Lookalike, custom and interest-bucket targeting tactics were then incorporated on Facebook, exciting buyers with intent-driving ad copies clubbed with visually attractive creatives.
OnlineSales.ai also segmented campaigns at device and placement levels, to help achieve Cost per Transaction goals. All of these witnessed a sudden surge in click-through rates, and consecutively, growth in conversion volumes.
OnlineSales.ai for eCommerce – the homegrown, award-winning OnlineSales.ai platform features were used extensively throughout the performance marketing activities hand-in-hand with Facebook’s powerful toolkit capabilities, ensuring an engaged end-customer time and again.