The marketing activities were carried out in the following phases.
Since our brand name itself has a generic keyword for cakes online, our primary objective was to cater to both types of audiences – searching with both generic as well as brand-specific keywords. Informative ad copies mapped to relevant audiences improved engagement.
With OnlineSales.ai’s set of optimizers, best performing keywords were identified and were bid aggressively upon.
A strict location-specific campaign structure with respective keywords helped to cover the nooks of India with Google Search.
Every chance to engage a prospect was acted upon by aggressively using RLSA.
We ran special mobile-specific campaigns for better targeting optimised for conversion.
All these were done with a 98% increase in spends between July to December 2016, and the team at OnlineSales.ai continued to maintain healthy CPLs, CPCs and other vital performance metrics while scaling conversions.