Sebastian Cruz

Ricky and Natasha Cruz set out to fill an awning gap in the menswear accessories industry, dedicating their new business to fearless style and not merely fashion, for the modern American man. With a plethora of unique, entirely handmade pocket squares, ties, jackets, shirting, fedoras and socks, the couple have managed to break the boundaries of what men wear, and how.

The Goals
  • Widening the customer base
  • Increasing existing customer engagement
  • Leveraging the brand’s social media presence to improve conversions and site traffic
Key Solution
The Approach
  • Fine-tuned the feed based ads based on user behavior
  • Engaged social media subscribers by sending them delight offers
  • Set a granular structure on Facebook campaigns in order to get deeper insights
  • identified and engaged multiple personas and audience demographics
  • With automating launches, optimisations and reporting, the client gets to focus entirely on creatives and increasing the SKU range instead.
Key Wins
The Key Wins
Client Hours Saved Per Week
Higher Conversions
Reduced CPT
Improvement on RoAS
Better AoV
Testimonial’s marketing platform with its intuitive audience identification helped us to reach out to newer audiences. A fresh consumer base was exposed to the brand and this base was developed and consolidated through intelligent, granular remarketing. Their Customer Success team was always helpful, responsive and added value to our marketing vision.

Cesar ‘Ricky’ Cruz