A/B Tests on Various Audience Buckets
Using a number of interest buckets across Category, Demographics, Behaviour and Competitor-specific targeting enabled us to pinpoint the right mix of affinities for our target audience.
Since Stylori was relatively new online, we planned on running carousel ads displaying the different categories that Stylori has, so we could discover our best performing categories based on the response from our audiences.
We fine-grained the campaigns based on device-level insights received through the OnlineSales.ai for eCommerce platform. This gave us better control over distributing our budgets to maximize reach and conversions.
Optimizing Ad Delivery
A step-by-step strategy was created to optimize the campaign objective based on funnel metrics. In the initial phase, campaigns were optimized based on top of the funnel metrics to drive more relevant visitors, eventually moving to the bottom of the funnel metrics.
An extensive strategy around retargeting previous website visitors, add-to-cart users, cart abandoners and email lists of subscribed users was executed to capitalize on the audience base we built through regular interest-based campaigns.
Ad Creative optimizations
To reduce monotony in our ads and to also understand which creative template was performing best for us, we studied the ad creative insights from the platform.