The Background

Our client, a dominant market leader in the two-wheeler automobile industry, wanted to evolve deep hyperlocal advertising solutions. It became evident for the client that managing outlet-level advertising for hundreds of its Dealers in India would be an arduous task.

The Challenge

The client’s existing manual management of hyperlocal campaigns at each outlet, every month, needed an army of campaign managers and analysts to keep up with the high volume of manual tasks. They looked to OnlineSales.ai as an automation marketing partner executing hyperlocal campaigns for all their outlets in India. The client’s initial expectations were to have as clear a strategy as possible for enabling smart and automated solution for the following:
  • Outlet-level advertising management across Facebook Ads Network
  • Co-Op budget control management based on retail sales
  • Hyperlocal campaigns’ optimization and management
  • Large scale digital creative assets deployment

The Approach

Using OnlineSales.ai’s ML-driven HyperLocal Marketing Platform, the client was able to launch hyperlocal campaigns within days not weeks. OnlineSales.ai performed the following using the ML-led HyperLocal Platform
  • Successfully launched hyper-locally targeted Facebook lead generation campaigns for 100+ outlets (across India) in less than 2 days
  • Auto-created hundreds of brand-compliant smart ads using brand approved creative templates and assets
  • Enabled lead capture and call tracking integration via lead forms and third-party cloud-based call patching
  • Engaged potential customers in their local language preferences using ML-driven localized automated display advertising campaigns for the Dealers
  • The HyperLocal Platform enabled 24×7 Intelligent Targeting Optimization with micro-audience sets auto-creation at each outlet-level to meet ROI goals and campaign objectives
  • Deployment of tight integration with virtual telephony resulted in launching Click-to-call campaigns and automated calling of dealerships/customers and patching them together. This lead to a great reduction in the time taken for graduating through the funnel
  • The intuitive Platform presented Lead Capture, Lead Score, Remind Later, and Lead Report capabilities for all hyperlocal campaigns, so that the two-wheeler manufacturer and its partners will never miss a lead or a follow-up at a hyperlocal level
  • Leveraged pre-created outlet pages for various hyperlocal marketing activities

The Early Results

0 hours
Manual intervention
100+
Active, participating outlets
< 3 days
Successfully launched hyperlocal campaigns for 107 outlets
< 30%
Call drop-offs
15%
Improved efficiencies
950
Scalable up to 950 outlets within a week

What's Next?

Accelerating adoption of OnlineSales.ai’s ML-driven HyperLocal Co-Op Marketing Platform by all the Dealers across India for advertising on Facebook and Audience Network provides a significant opportunity. Recently, 107 outlets were onboarded to the Platform. The idea is to scale this number and create a massive base of active participating Dealers – helping the client and its Dealers leverage the power of hyperlocal advertising automation through the OnlineSales.ai ML-driven Smart Platform.