WorldArtCommunity.com is a peer to peer marketplace for artistic creations across a wide range of mediums and materials. It is a forum where artists and designers showcase their work for direct purchase by clients who would otherwise never encounter their creations. WorldArtCommunity pride itself in delivering top quality products to their customers at a competitive price.
WorldArtCommunity partnered with OnlineSales.ai to increase their brand awareness amongst new audience buckets, re-engage their website audience to drive more repeat purchases while reducing their cost per lead.
As sellers of a niche product category, WorldArtCommunity has an extensive catalogue showcasing a variety of SKUs for different audience segments.
Also, they wanted to improve their overall website conversion rate with an effective remarketing strategy.
Ad Channels Suggested
Use of Dynamic Ads to generate & identify relevant search terms to drive conversions.
Set a granular structure on Facebook campaigns in order to get deeper insights
Using OnlineSales.ai’s Keyword Optimizers relevant non-branded, positive and negative keywords were identified for WorldArtCommunity.
OnlineSales.ai’s AI-driven optimizers for Device, Placement, Seasonality and Location ensured the budgets were utilized in an optimum manner.
The Key Wins
- Geographical Expansions
- Revenue Scaling
- New audience acquisition strategies to combat increasing industry competition
“We have engaged with OnlineSales.ai for over 6 months now and I have to admit that it’s been a fantastic experience both on the KPIs as well as the support we received from the team. Being an early stage business, it’s important for us to ensure profitable growth, something we’ve been pursuing from day 1. We were hitting a ceiling on certain channels such as google to generate leads while we reached an ROAS of over 10 on the same with OnlineSales.ai, possibly, a case study in itself for a niche ecommerce category.
The team is passionate, agile, amenable to feedback and works keeping in mind the specific business objectives rather than one size fit all approach that’s commonly seen.”