Make the Most of Facebook’s Rich Targeting Options
Target audiences vary based on business goals. Learn to create the all-essential, ideal audience bucket.
How to Build Audiences for Scale?
Best practices to ensure maximum reach within the available audience pool, while launching campaigns at a large scale.
Maximize Audience Potential
Making diligent tactics work to your advantage: Creative mapping, Bidding tips, Audience Segmentation, Minimize audience overlap, Audience fatigue.
Ankita is one of our most successful business strategists. She specializes in paid advertising on social media, and nurtures a passionate enthusiasm for the dynamics of the digital space. She holds an MBA from Great Lakes, Chennai and has an engineering background.
Anu heads Sokrati’s Social Strategy team. With almost 5 years here, she has grown to be a key driver of the client growth in the social channels. An expert at Facebook Targeting, she is the preferred growth partner for the country’s largest social-driven business houses.